GridColumn.ColumnType Property

gridView1.CustomDrawCell += GridView1_CustomDrawCell;

private void GridView1_CustomDrawCell(object sender, RowCellCustomDrawEventArgs e)
{
    GridView view = sender as GridView;
    if (column.ColumnType == typeof(DateTime))
    {
        e.Cache.FillRectangle(Color.Salmon, e.Bounds);
        e.Appearance.DrawString(e.Cache, e.DisplayText, e.Bounds);
        e.Handled = true;
    }
}

Private gridView1.CustomDrawCell += AddressOf GridView1_CustomDrawCell

Private Sub GridView1_CustomDrawCell(ByVal sender As Object, ByVal e As RowCellCustomDrawEventArgs)
    Dim view As GridView = TryCast(sender, GridView)
    If column.ColumnType Is GetType(Date) Then
        e.Cache.FillRectangle(Color.Salmon, e.Bounds)
        e.Appearance.DrawString(e.Cache, e.DisplayText, e.Bounds)
        e.Handled = True
    End If
End Sub